Envisioning collaboration group verbal-visual composing in a system of creativity - Cross, Geoffrey A.; ebrary, Inc. (Amityville, N.Y. : Baywood Pub. Co., 2011)
Introductory framework and overview -- Ping-pong, part I: collaborative brainstorming of an insight-intensive team -- Ping-pong, part II: development, elaboration, and evaluation of concepts by an insight-intensive team -- "We had one idea that we liked a lot": the invention of a preparation- and evaluation-intensive team -- Less divergence than convergence: analysis of a preparation- and evaluation-intensive team's invention and the end of the hunt -- Collaboration envisioned.
Includes bibliographical references (p. 229-238) and index.
Electronic reproduction.
Keywords: Advertising copy; Communication of technical information; Visual communication; Creative thinking; Teams in the workplace; Rhetoric; Electronic books