Advertising  types, trends and controversies /  [electronic resource] : 
Evelyn P. Mann, editor. 
 - New York :  Nova Science Publishers,  c2012. 
 - xi, 144 p. :  ill. (some col.). 
 - Advertising : media, marketing and consumer demands .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>9781613246795 (hardcover : alk. paper) 9781620816790 (e-book) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--New products.<br/>Consumer behavior.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5823  / .A453 2012eb 
<br/><br/><label>Dewey Class. No.: </label>659.1