Stewart, David,  1948- <br/><br/>
The marketing pathfinder :  key concepts and cases for marketing strategy and decision making / 
David Stewart and Michael Saren. 
 - 1 online resource (283 pages) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781119961765 9781118758762 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S875 2014eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/02