Contemporary Wine Marketing and Supply Chain Management A Global Perspective / [electronic resource] :
by Daniel J. Flint, Paola Signori, Susan L. Golicic.
- XIX, 245 p. online resource.
Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers.
9781137492432
10.1057/9781137492432 doi
Business. Marketing. Management. Leadership. Business logistics. Sales management. International business enterprises. Business and Management. Management. Marketing. International Business. Sales/Distribution. Business Strategy/Leadership. Supply Chain Management.