TY  - BOOK
AU  - Werro,Nicolas
ED  - SpringerLink (Online service)
TI  - Fuzzy Classification of Online Customers
T2  - Fuzzy Management Methods,
SN  - 9783319159706
AV  - HF54.5-54.56 
U1  - 650 23
PY  - 2015///
CY  - Cham
PB  - Springer International Publishing, Imprint: Springer
KW  - Business
KW  - Marketing
KW  - Information technology
KW  - Data processing
KW  - Sales management
KW  - E-commerce
KW  - Business and Management
KW  - IT in Business
KW  - e-Commerce/e-business
KW  - Sales/Distribution
KW  - Electronic books
KW  - local
N1  - Introduction -- Fuzzy Set Theory -- Relational Databases and Fuzzy Classification -- Customer Relationship Management -- Fuzzy Customer Classes -- Fuzzy Classification Applied to Online Shops -- fCQL Toolkit -- Conclusion
N2  - This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory, and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language’s grammar
UR  - http://ezproxy.alfaisal.edu/login?url=http://dx.doi.org/10.1007/978-3-319-15970-6
ER  -