Evans, W. Douglas, <br/><br/>
Social marketing research for global public health :  methods and technologies / 
W. Douglas Evans, PhD. 
 -  [2016] 
 - pages cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction to social marketing research -- Research methods & evidence for social marketing -- Formative research -- Brand research -- Efficacy and message testing methods for social marketing research -- Monitoring and evaluation research: tools and evidence for understanding social marketing performance during and after implementation -- Social marketing research in the digital media age -- Quasi-experimental and heavy-up experiments in social marketing -- Case studies: social marketing research in action -- Lessons learned and future social marketing research. 
<br/><br/><label>ISBN: </label>9780199757398 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2016000593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public health--Marketing.<br/>Social marketing.
<br/><br/><label>LC Class. No.: </label>RA427  / .E92 2016 
<br/><br/><label>Dewey Class. No.: </label>362.1068/8