01557cam a22003258i 450000100090000000300070000900500170001600800410003301000170007402000380009102000250012902000250015404000230017904200080020205000210021008200190023110000320025024501090028226300090039126400590040030000130045933600210047233700250049333800230051850400510054150505760059265000300116865000220119826000110122018963538US-DLC20161026151809.0160205s2016    enk      b    001 0 eng    a  2016000593  a9780199757398 (pbk. : alk. paper)  z9780190606459 (updf)  z9780190606466 (epub)  aDLCbengerdacDLC  apcc00aRA427b.E92 201600a362.1068/82231 aEvans, W. Douglas,eauthor.10aSocial marketing research for global public health :bmethods and technologies /cW. Douglas Evans, PhD.  a1606 1aOxford ;aNew York :bOxford University Press,c[2016]  apages cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aIncludes bibliographical references and index.0 aIntroduction to social marketing research -- Research methods & evidence for social marketing -- Formative research -- Brand research -- Efficacy and message testing methods for social marketing research -- Monitoring and evaluation research: tools and evidence for understanding social marketing performance during and after implementation -- Social marketing research in the digital media age -- Quasi-experimental and heavy-up experiments in social marketing -- Case studies: social marketing research in action -- Lessons learned and future social marketing research. 0aPublic healthxMarketing. 0aSocial marketing.  c[2016]