methods and technologies Evans, W. Douglas creator author. text bibliography enk [2016] 2016 monographic eng

print

pages cm Introduction to social marketing research -- Research methods & evidence for social marketing -- Formative research -- Brand research -- Efficacy and message testing methods for social marketing research -- Monitoring and evaluation research: tools and evidence for understanding social marketing performance during and after implementation -- Social marketing research in the digital media age -- Quasi-experimental and heavy-up experiments in social marketing -- Case studies: social marketing research in action -- Lessons learned and future social marketing research. W. Douglas Evans, PhD. Includes bibliographical references and index. Public health Marketing Social marketing RA427 .E92 2016 362.1068/8 9780199757398 (pbk. : alk. paper) 2016000593 DLC 160205 20161026151809.0 18963538 eng