TY  - BOOK
AU  - Evans,W.Douglas
TI  - Social marketing research for global public health: methods and technologies 
SN  - 9780199757398 (pbk. : alk. paper)
AV  - RA427 .E92 2016
U1  - 362.1068/8 23
PY  - 2016///]
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Public health
KW  - Marketing
KW  - Social marketing
N1  - Includes bibliographical references and index; Introduction to social marketing research -- Research methods & evidence for social marketing -- Formative research -- Brand research -- Efficacy and message testing methods for social marketing research -- Monitoring and evaluation research: tools and evidence for understanding social marketing performance during and after implementation -- Social marketing research in the digital media age -- Quasi-experimental and heavy-up experiments in social marketing -- Case studies: social marketing research in action -- Lessons learned and future social marketing research
ER  -