01796cam a22003738i 450000100090000000300070000900500170001600800410003301000170007402000380009102000250012902000250015404000230017904200080020204900270021005000210023708200190025810000320027724501090030926300090041826400590042730000130048633600210049933700250052033800230054550400510056850505760061965000300119565000220122594200150124726000110126299900190127395201300129218963538US-DLC20161026151809.0160205s2016    enk      b    001 0 eng    a  2016000593  a9780199757398 (pbk. : alk. paper)  z9780190606459 (updf)  z9780190606466 (epub)  aDLCbengerdacDLC  apcc  aAlfaisal Main Library 00aRA427b.E92 201600a362.1068/82231 aEvans, W. Douglas,eauthor.10aSocial marketing research for global public health :bmethods and technologies /cW. Douglas Evans, PhD.  a1606 1aOxford ;aNew York :bOxford University Press,c[2016]  apages cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aIncludes bibliographical references and index.0 aIntroduction to social marketing research -- Research methods & evidence for social marketing -- Formative research -- Brand research -- Efficacy and message testing methods for social marketing research -- Monitoring and evaluation research: tools and evidence for understanding social marketing performance during and after implementation -- Social marketing research in the digital media age -- Quasi-experimental and heavy-up experiments in social marketing -- Case studies: social marketing research in action -- Lessons learned and future social marketing research. 0aPublic healthxMarketing. 0aSocial marketing.  2lcccBOOKS  c[2016]  c311205d311205  00102lcc4070aAUbAUcGENd2016-08-08l0oRA427 .E92 2016pAU0000000005361r2016-08-08 00:00:00v500.00w2016-08-08yBOOKS