Parment, Anders,  1972- <br/><br/>
Auto brand :  building successful car brands for the future / 
Anders Parment. 
 -  2014. 
 - ix, 254 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749469290 
<br/><br/><label>LCCN: </label>2013043356 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Automobiles--Marketing.<br/>Automobile industry and trade.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Print books.
<br/><br/><label>LC Class. No.: </label>HD9710.A2  / P256 2014 
<br/><br/><label>Dewey Class. No.: </label>629.222068/8