TY  - BOOK
AU  - Parment,Anders
TI  - Auto brand: building successful car brands for the future 
SN  - 9780749469290
AV  - HD9710.A2 P256 2014
U1  - 629.222068/8 23
PY  - 2014///
CY  - London, Philadelphia
PB  - Kogan Page Limited
KW  - Automobiles
KW  - Marketing
KW  - Automobile industry and trade
KW  - local
KW  - Print books
N1  - Includes bibliographical references and index
ER  -