Tomes, Nancy,  1952- , <br/><br/>
Remaking the American patient :  how Madison Avenue and modern medicine turned patients into consumers / 
Nancy Tomes. 
 -  [2016] 
 - xviii, 538 p. :  ill. ;  25 cm. 
 - Studies in social medicine .
<br/><br/>Includes bibliographical references (p. 473-518) and index. 
<br/><br/>Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette. 
<br/><br/><label>ISBN: </label>9781469622774 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2015029217 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Delivery of Health Care--history--United States.<br/>Consumer Participation--history--United States.<br/>History, 20th Century--United States.<br/>Marketing of Health Services--history--United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Print books.
<br/><br/><label>LC Class. No.: </label>RA416.5.U6  / T66 2016