Remaking the American patient
how Madison Avenue and modern medicine turned patients into consumers
Tomes, Nancy
1952-
creator
author.
text
bibliography
Print books.
ncu
[2016]
2016
monographic
eng
xviii, 538 p. : ill. ; 25 cm.
Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette.
Nancy Tomes.
Includes bibliographical references (p. 473-518) and index.
Delivery of Health Care
history
United States
Consumer Participation
history
United States
History, 20th Century
United States
Marketing of Health Services
history
United States
RA416.5.U6 T66 2016
Studies in social medicine
9781469622774 (cloth : alk. paper)
2015029217
DNLM/DLC
150724
20161026152059.0
18720711