TY  - BOOK
AU  - Tomes,Nancy
TI  - Remaking the American patient: how Madison Avenue and modern medicine turned patients into consumers 
T2  - Studies in social medicine
SN  - 9781469622774 (cloth : alk. paper)
AV  - RA416.5.U6 T66 2016
PY  - 2016///]
CY  - Chapel Hill
PB  - University of North Carolina Press
KW  - Delivery of Health Care
KW  - history
KW  - United States
KW  - Consumer Participation
KW  - History, 20th Century
KW  - Marketing of Health Services
KW  - local
KW  - Print books
N1  - Includes bibliographical references (p. 473-518) and index; Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette
ER  -