Includes bibliographical references ([155]-201) and index.
Introduction: television, hospital, home -- Convalescent companions: hospital entertainment before television -- Television goes to the modern hospital -- Positioning the patient : the spatial therapeutics of hospital television -- Television in and out of the hospital : broadcasting directly to the consumer-patient -- Mediated agency : consumer-patients and Pfizer's Viagra commercials -- Conclusion: our bodies, our (TV) selves.
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9780822351269 (pbk. : alk. paper)
= Prescription TV
Television broadcasting--Health aspects. Television in medicine. Hospital patients--Services for. Patients--Services for.