Hair, Joseph F. <br/><br/>
Essentials of business research methods / 
by Joseph Hair, Mary Celsi, Arthur Money, Phillip Samouel, Michael Page. 
 - 3rd edition. 
 -  2015. 
 - pages cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research. 
<br/><br/><label>ISBN: </label>9780765646132  
<br/><br/><label>LCCN: </label>2014047176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Print books.
<br/><br/><label>LC Class. No.: </label>HD30.4  / .H29 2015