01639cam a22003138i 450000100090000000300070000900500170001600800410003301000170007402000190009104000280011004200080013805000220014610000200016824501200018825000170030826300090032526400340033430000130036833600210038133700250040233800230042750400510045050506800050165000240118165500240120577500860122926000100131518395238US-DLC20161026152330.0141204s2015    nyu      b    001 0 eng    a  2014047176  a9780765646132   aDLCbengcDLCerdadDLC  apcc00aHD30.4b.H29 20151 aHair, Joseph F.10aEssentials of business research methods /cby Joseph Hair, Mary Celsi, Arthur Money, Phillip Samouel, Michael Page.  a3rd edition.  a1507 1aNew York :bRoutledge,c2015.  apages cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aIncludes bibliographical references and index.0 aBusiness research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research. 0aBusinessxResearch. 02localaPrint books.08iRevision of:tEssentials of business research methodsdHoboken, NJ : Wiley, c2003  c2015.