01738cam a22003498i 4500 18395238 US-DLC 20161026152330.0 141204s2015 nyu b 001 0 eng 2014047176 9780765646132 DLC eng DLC rda DLC pcc HD30.4 .H29 2015 Hair, Joseph F. Essentials of business research methods / by Joseph Hair, Mary Celsi, Arthur Money, Phillip Samouel, Michael Page. 3rd edition. 1507 New York : Routledge, 2015. pages cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research. Business Research. local 4 Print books. Revision of: Essentials of business research methods Hoboken, NJ : Wiley, c2003 lcc BOOKS Alfaisal Main Library 2015. 312115 312115 0 0 lcc 0 0 AU AU GEN 2016-09-04 0 HD30.4 .H29 2015 AU0000000006484 2016-09-04 00:00:00 785.00 2016-09-04 BOOKS