Hair, Joseph F. creator text bibliography Print books. nyu 2015 3rd edition. monographic eng

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pages cm Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research. by Joseph Hair, Mary Celsi, Arthur Money, Phillip Samouel, Michael Page. Includes bibliographical references and index. Business Research HD30.4 .H29 2015 Hoboken, NJ : Wiley, c2003 9780765646132 2014047176 DLC 141204 20161026152330.0 18395238 eng