TY - BOOK AU - Schrage,Michael TI - The innovator's hypothesis: how cheap experiments are worth more than good ideas SN - 9780262528962 AV - HD45 .S367 2014 PY - 2014///] CY - Cambridge, Massachusetts PB - The MIT Press KW - Technological innovations KW - Creative ability in business KW - local KW - Print books N1 - Includes bibliographical references (pages 221-228) and index; License restrictions may limit access ER -