Review of marketing research  special issue : marketing legends /  [electronic resource] : 
edited by Naresh K. Malhotra. 
 - Bingley, U.K. :  Emerald,  2011. 
 - 1 online resource (xix, 351 p.) :  ill. 
 - Review of marketing research,  v. 8  1548-6435 ; .
<br/><br/>Reflections on a scholarly career : from inside out and back again / Richard P. Bagozzi -- Legends in marketing : a review of Shelby D. Hunt's volumes / Shelby D. Hunt, Shannon B. Rinaldo -- Philip Kotler's contributions to marketing theory and practice / Philip Kotler -- Looking through the marketing lens : my journey so far ... / V. Kumar -- Personal reflections on my research contributions to marketing / Naresh K. Malhotra -- Some personal reflections on pricing research / Kent B. Monroe -- A journey of an accidental marketing scholar / Balaji C. Krishnan, Jagdish N. Sheth -- Yoram 'Jerry' Wind's contributions to marketing / Yoram 'Jerry' Wind -- Lessons learned during a career / Gerald Zaltman. 
<br/><br/> This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman. 
<br/><br/><br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9780857248985 (electronic bk.) :  ¹67.95 ; È97.95 ; $124.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics--Marketing--Research.<br/>Market research.<br/>Marketing research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .R48 2011 
<br/><br/><label>Dewey Class. No.: </label>658.83 
<br/><br/><label>Universal Decimal Class. No.: </label>339.1