Mass customization for personalized communication environments integrating human factors / [electronic resource] : [edited by] Constantinos Mourlas, Panagiotis Germanakos. - Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2010. - electronic texts (xix, 298 p. : ill.) : digital files.

Includes bibliographical references and index.

1. The life event cycle / Florian Siems, Dominik Walcher -- 2. Optimizing consumer responses to mass customization / Ruth Mugge, Jan Schoormans -- 3. Resource implications of manufacturer-customer interactions in mass customization / Emmanuel Kodzi Jr., Rado Gazo -- 4. A multi-agent system for recommending customized families of products / Seung Moon, Timothy Simpson, Soundar Kumara -- 5. Developing interoperability in mass customization information systems / Ricardo Jardim-Goncalves, Ant�onio Grilo, Adolfo Steiger-Garcao -- 6. Mass customization with configurable products and configurators / Mikko Heiskala ... [et al.] -- 7. A dynamic user centric framework for enhancing services effectiveness aiming at mass customization / Mario Belk ... [et al.] -- 8. Adaptive interaction for mass customisation / Gulden Uchyigit -- 9. Personalizing the TV experience / Regina Bernhaupt, David Wilfinger, Thomas Mirlacher -- 10. Affective human factors design with ambient intelligence for product ecosystems / Roger Jiao, Qianli Xu -- 11. Technological and psychological Fundamentals of psychological customization systems / Timo Saari, Marko Turpeinen, Niklas Ravaja -- 12. Expected and realized costs and benefits from implementing product configuration systems / Kasper Edwards -- 13. Usability and user experience evaluation methods / Regina Bernhaupt -- 14. Effective product customization on the web / Pratyush Bharati, Abhijit Chaudhury.

Restricted to subscribers or individual electronic text purchasers.

"This book focuses on the customization of services and communication environments to advance user satisfaction"--Provided by publisher.




Mode of access: World Wide Web.

9781605662619 (ebook) 1605662615 (ebook)

10.4018/978-1-60566-260-2 doi




Consumer satisfaction.
Communication in marketing.

Adaptive interaction Ambient intelligence for product ecosystems Customized families of products Consumer responses Developing interoperability Enhancing e-services Fundamentals of psychological customization systems Life event cycle Manufacturer-customer interactions Mass customization Personalizing the TV experience User centric frameworks


Electronic books.

HF5415.335 / .M37 2010e

658.4/5