Cases on innovations in educational marketing  transnational and technological strategies /  [electronic resource] : 
Purnendu Tripathi and Siran Mukerji, editors. 
 - Hershey, Pa. :  IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),  c2011. 
 - electronic texts (326 p.) :  digital files. 
<br/><br/>Includes bibliographical references. 
<br/><br/>1. Exporting Hong Kong's higher education to emerging Asian markets: marketing strategies and government policies / Alan C. K. Cheung, Y. C. Cheng, Timothy W. W. Yuen and Celeste Y. M. Yuen -- 2. Heterogeneity analysis in the university context: a proposal based on service quality perceptions / Maria Fuentes Blasco, Irene Gil Saura and Beatriz Moliner Vel�asquez -- 3. The Google online marketing challenge: a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns / Sven Tuzovic, Lyle Wetsch and Jamie Murphy -- 4. The adjunct's role in delivering quality online instruction / Laurie Bedford -- 5. School images, school identity, and how parents select schools for their children: the case of Hong Kong / Frank Wai-ming Tam and Paula Yu-Kwong Kwan -- 6. Technology in the development and teaching of a literacy program for XXI century education / John Munro and Elena Verezub -- 7. An international collaborative masters degree in integrated marketing communications: a US-EU program in the Mediterranean / Kathleen A. Krentler and Albert Caruana -- 8. A multidisciplinary project integrating marketing research, art and Spanish language for social sciences / Manuel Cuadrado-Garc�ia, Mar�ia-Eugenia Ruiz-Molina, and Lourdes Hern�andez-Mart�in -- 9. A four-step process to reposition small schools as sites within teaching and learning networks / Ken Stevens --  10. Academic freedom and the ethics of marketing education / Francine Rochford -- 11. Developing a grassroots cross-cultural partnership to enhance student experiences / Iryna Pentina and Veronique Guilloux -- 12. Using text mining for improving student experience management in higher education / Chong Ho Yu, Samuel A. DiGangi and Angel Jannasch-Pennell -- 13. Innovations in technology for educational marketing: stakeholder perceptions and implications for examinations system in Rwanda / John Rutaisire -- 14. When going online isn't going / Elizabeth Osika, Rochelle Johnson and Rosemary Buteau -- 15. The trends and challenges of higher education in China / Shuyi Zhang and Li Zhao -- 16. Transformation through marketing: a case of a secondary school in South Africa / Tom Bisschoff and Christopher Rhodes -- 17. Navigating a pathway to partnership through turbulent seas of adversity / Paul Breen, Magdalena De Stefani, and Achilleas Kostoulas -- 18. Exploration of multi-cultural teaching and learning in a collaborative virtual environment / Gonca Telli Yamamoto, Michael D. Featherstone, Faruk Karaman and Patricia C. Borstorff -- 19. Marketing services globally: the benefits of e-learning / Felicia Blacher-Wilson, Evan G. Mense, and Michael D. Richardson. 
<br/><br/> Restricted to subscribers or individual electronic text purchasers. 
<br/><br/> "This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries"-- Provided by publisher. 
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<br/><br/><br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9781609606008 (ebook) 
<br/><br/><label>Standard No.: </label>10.4018/978-1-60960-599-5  doi 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Education, Higher--Marketing--Cross-cultural studies.<br/>Education, Higher--Marketing--Technological innovations--Cross-cultural studies.<br/>Transnational education--Cross-cultural studies.
<br/><br/><label>Subjects--Index Terms: </label>Advertising campaigns Benefits of E-learning Ethics of marketing education Global partnerships Government policies  Marketing strategies Online instruction School identity Service quality perceptions Teaching and learning networks 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>LB2342.82  / .C37 2011eb 
<br/><br/><label>Dewey Class. No.: </label>338.4/3378