Strategic e-commerce systems and tools for competing in the digital marketplace / 
Mehdi Khosrow-Pour, editor. 
 - PDFs (315 pages) :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Semantic++ electronic commerce architecture and models in cloud / Guigang Zhang, Chao Li, Yong Zhang, Chunxiao Xing, Sixin Xue, Yuenan Liu -- A literature review on IT value management: assisting organisations to realise benefits from IT-enabled investments / Kim Maes, Steven De Haes, Wim Van Grembergen -- Evaluation of B2B pharmaceutical supply chain in Australia / Chad Lin, Geoffrey Jalleh -- A general evolution mechanism model for e-commerce network / Zhihong Tian, Zhenji Zhang, Xiaolan Guan -- Predicting low-carbon travel behavior: a modified theory of planned behavior model from Taiwan / Nae-Wen Kuo, You-Yu Dai -- Branding cultural analogues in virtual communities / Robert Pennington -- The relationship between online reviews, brand trust, and willingness to buy / V. Cheng, J. Rhodes, P. Lok -- Digital marketing optimization / Neha Jain, Vandana Ahuja, Yajulu Medury -- Purchase-based targeted advertising: a competitive analysis / Jianqiang Zhang, Weijun Zhong, Shue Mei -- Electronic commerce and change in management accounting practices in an Egyptian organization / Mayada A. Youssef -- An investigation into the factors affecting e-commerce adoption decisions by SMEs: a study in Saudi Arabia / Sabah Abdullah Al-Somali, Roya Gholami, Ben Clegg. 
<br/><br/> Restricted to subscribers or individual electronic text purchasers. 
<br/><br/> "This book advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance"--Provided by publisher. 
<br/><br/>
<br/><br/><br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9781466681347 
<br/><br/><label>Standard No.: </label>10.4018/978-1-4666-8133-0  doi 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Information technology.
<br/><br/><label>Subjects--Index Terms: </label>Cultural analogues Digital marketing optimization E-commerce network IT value management Purchase-based targeted advertising Semantic++ electronic commerce architecture Theory of planned behavior 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5548.32  / .S768 2015e 
<br/><br/><label>Dewey Class. No.: </label>658.8/72