Brand management research, theory and practice - Heding, Tilde; Knudtzen, Charlotte F.; Bjerre, Mogens, 1959-; T&F eBooks (Abingdon, Oxon ; New York : Routledge, 2008)
pt. I. Setting the scene -- pt. II. Seven brand approaches -- pt. III. Taxonomy.
Also available in print edition.
Mode of access: World Wide Web.
Keywords: Brand name products -- Management; Branding (Marketing); Electronic books