International strategic marketing a European perspective - Stone, Marilyn A.; McCall, J. B.; T&F eBooks (London ; New York : Routledge, 2004)
1. Introduction to international marketing -- 2. Framework for international marketing -- 3. European marketing -- 4. International marketing information systems : marketing research -- 5. International product development -- 6. International pricing -- 7. International promotion -- 8. International channels of distribution -- 9. International marketing planning and implementation.
Includes bibliographical references and index.
Also available in print edition.
Mode of access: World Wide Web.
Keywords: Export marketing -- European Union countries; Foreign trade promotion -- European Union countries; Strategic planning -- European Union countries; Export marketing; Foreign trade promotion; Strategic planning; Electronic books