TY  - BOOK
AU  - Hackley,Christopher E.
ED  - T&F eBooks.
TI  - Marketing and social construction: exploring the rhetorics of managed consumption 
T2  - Routledge interpretive marketing research
SN  - 9780203360996
PY  - 2001///
CY  - London, New York
PB  - Routledge
KW  - Marketing
KW  - Consumer behavior
KW  - English language
KW  - Rhetoric
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [192]-217) and index; 1. Marketing, ideology and an excess of reflex -- 2. Social construction and the tango rhythms of marketing method -- 3. All together now : what is marketing? -- 4. Mediated marketing and communications -- 5. Marketing's birth, death, re-rebirth and re-re-resurrection -- 6. Tell me, George, where did it all go wrong? -- 7. Marketing and social construction : knowledge, critique and research in marketing; Also available in print edition; Electronic reproduction; [London, Eng.; Taylor and Francis; 2012]; PDF file created from digital scan of print book
UR  - http://ezproxy.alfaisal.edu/login?url=http://www.tandfebooks.com/isbn/9780203360996
ER  -