Marketing the arts a fresh approach - O'Reilly, Daragh; Kerrigan, Finola; T&F eBooks (London : Routledge, 2010)
10. Dreaming of artistic excellence, popularity, or both? / Michela Addis and Morris B. Holbrook -- 11. Between fan culture and copyright infringement : manga scanlation / Hye-Kyung Lee -- 12. Bluegrass revival : marketing and authenticity in the hills of Appalachia / Elizabeth C. Hirschman -- 13. Evolving perspectives on music consumption / Gretchen Larsen and Rob Lawson -- 14. Musings from Miles : what Miles Davis can tell us about music marketing / Noel Dennis and Michael Macaulay -- 15. A night at the theatre : moving arts marketing from the office to the kitchen and beyond / Annmarie Ryan ... [et al.] -- 16. Museums in society or society as a museum? : museums, culture and consumption in the (post)modern world -- Elizabeth Carnegie -- 17. Extreme cultural and marketing makeover : Liverpool home edition -- 18. The brand stripped bare by its marketers, even / Stephen Brown.
Includes bibliographical references and index.
Also available in print edition.
Mode of access: World Wide Web.
Keywords: Arts -- Marketing; Electronic books