Marketing the city the role of flagship developments in urban regeneration - Smyth, Hedley; T&F eBooks (London ; New York : E & FN Spon, 1994)
1. City visions and flagship developments -- 2. Context for urban policy and marketing the city -- 3. Research approach -- 4. Marketing framework -- 5. Project management -- 6. Project impact -- 7. Case studies -- 8. The Watershed Complex -- 9. The International Convention Centre -- 10. The Hyatt Regency Hotel -- 11. Brindley Place and the National Indoor Arena -- 12. Theatre Village -- 13. Byker Wall -- 14. Implications of flagships for urban regeneration and marketing -- 15. Future development and city visions.
Includes bibliographical references (p. [257]-262) and indexes.
Also available in print edition.
Electronic reproduction.
Keywords: Urban renewal -- England; Electronic books