Public relations cases international perspectives - Moss, Danny, 1954-; DeSanto, Barbara, 1950-; T&F eBooks (London ; New York : Routledge, 2002)
Includes bibliographical references and index.
Also available in print edition.
Mode of access: World Wide Web.
Keywords: Public relations -- Case studies; Public relations -- Cross-cultural studies; Corporations -- Public relations -- Case studies; International business enterprises -- Case studies; Electronic books