Fisher, Timothy C. G.,  1959- <br/><br/>
Managerial economics  a strategic approach /  [electronic resource] : 
Timothy C.G. Fisher, David Prentice and Robert Waschik. 
 - 2nd ed. 
 - New York :  Routledge,  2010. 
 - xi, 388 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle. 
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<br/><br/><br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9780203857120 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial economics.<br/>Game theory.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.