TY  - BOOK
AU  - Fisher,Timothy C.G.
AU  - Prentice,David
AU  - Waschik,Robert G.
ED  - T&F eBooks.
TI  - Managerial economics: a strategic approach 
SN  - 9780203857120
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Managerial economics
KW  - Game theory
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle; Also available in print edition
UR  - http://ezproxy.alfaisal.edu/login?url=http://www.tandfebooks.com/isbn/9780203857120
ER  -