Routledge handbook of political marketing  [electronic resource] / 
edited by Jennifer Lees-Marshment. 
 - Abingdon, Oxon :  Routledge,  2012. 
 - xx, 388 p. :  ill. 
 - Routledge handbooks .
 - Routledge handbooks. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>pt. 1. Understanding the market, gathering ideas and debate -- pt. 2. Product development, branding and strategy -- pt. 3. Internal marketing -- pt. 4. Communicating and connecting with the public -- pt. 5. Government marketing : delivery, policy and leadership. 
<br/><br/>
<br/><br/><br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9780203349908 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations and politics.<br/>Campaign management.<br/>Political campaigns.<br/>Communication in politics.<br/>Government publicity.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.