Routledge handbook of political marketing - Lees-Marshment, Jennifer; T&F eBooks (Abingdon, Oxon : Routledge, 2012)
pt. 1. Understanding the market, gathering ideas and debate -- pt. 2. Product development, branding and strategy -- pt. 3. Internal marketing -- pt. 4. Communicating and connecting with the public -- pt. 5. Government marketing : delivery, policy and leadership.
Includes bibliographical references and index.
Also available in print edition.
Mode of access: World Wide Web.
Keywords: Public relations and politics; Campaign management; Political campaigns; Communication in politics; Government publicity; Electronic books