The psychology of entertainment media blurring the lines between entertainment and persuasion - Shrum, L. J.; T&F eBooks (Mahwah, N.J. : Lawrence Erlbaum, 2004)
pt. 1. Embedding promotions within programs : subliminal embeds and product placements -- pt. 2. The programs between the ads : the persuasive power of entertainment fiction and narrative -- pt. 3. Individual differences in media usage and their role as mediators and moderators of media effects.
Includes bibliographical references and indexes.
Also available in print edition.
Mode of access: World Wide Web.
Keywords: Subliminal advertising; Advertising -- Psychological aspects; Mass media -- Psychological aspects; Persuasion (Psychology); Manipulative behavior; Electronic books