Agenda-setting [electronic resource] /
James W. Dearing, Everett M. Rogers.
- Thousand Oaks, Calif. ; London : SAGE, c1996.
- 1 online resource (x, 139 p.) : ill.
- Communication concepts ; 6 .
- Communication concepts ; 6. .
Includes bibliographical references and index.
Agenda-Setting asks who sets the agenda that brings social problems into the public arena, on to the policy agenda and finally, to a change of policy. It provides important practical and theoretical insight into the agenda-setting process.
Specialized.
9781452243283 (ebook) : No price
Mass media and public opinion--United States. Mass media--Political aspects--United States. Mass media--Influence.--United States