Verma, Harsh V. <br/><br/>
Branding demystified  plans to payoffs /  [electronic resource] : 
Harsh V. Verma. 
 - Delhi ;  London :  Response,  c2010. 
 - 1 online resource (xiii, 247 p.) :  ill. 
<br/><br/>Includes bibliographical references. 
<br/><br/> The aspects of marketing surrounding a brand, like advertising sales promotion and distribution, can mislead and confuse brand builders. 'Branding Simplified' dispels the cloud of these peripheral issues and clarifies the foundations on which strong brands are built. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9788132108054 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>Communication in marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .V47 2010 
<br/><br/><label>Dewey Class. No.: </label>658.827