TY  - BOOK
AU  - Verma,Harsh V.
ED  - Sage eBooks
TI  - Branding demystified: plans to payoffs 
SN  - 9788132108054 (ebook) :
AV  - HF5415.1255 .V47 2010
U1  - 658.827 23
PY  - 2010///
CY  - Delhi, London
PB  - Response
KW  - Branding (Marketing)
KW  - Management
KW  - Communication in marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; Specialized
N2  - The aspects of marketing surrounding a brand, like advertising sales promotion and distribution, can mislead and confuse brand builders. 'Branding Simplified' dispels the cloud of these peripheral issues and clarifies the foundations on which strong brands are built
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/branding-demystified
ER  -