effective intergroup communication Gudykunst, William B. creator Sage eBooks text Electronic books. cau Thousand Oaks, Calif London SAGE c2004 2004 4th ed. monographic eng

electronic resource

1 online resource (xvi, 425 p.) This fourth edition builds on the strengths of the previous editions and provides state-of-the-art knowledge about intergroup communication. It brings a strong skills-oriented approach to improving communication effectiveness between people from different groups (cultures, ethnic groups, social classes). Specialized. specialized William B. Gudykunst. Previous ed.: 1998. Includes bibliographical references and index. Intercultural communication Interpersonal communication HM1211 .G82 2004 303.482 9781452229706 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/bridging-differences-4e http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/bridging-differences-4e StDuBDS 120418 20161031105103.0 EDZ0000076805 eng