TY  - BOOK
AU  - Gudykunst,William B.
ED  - Sage eBooks
TI  - Bridging differences: effective intergroup communication 
SN  - 9781452229706 (ebook) :
AV  - HM1211 .G82 2004
U1  - 303.482 23
PY  - 2004///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Intercultural communication
KW  - Interpersonal communication
KW  - Electronic books
KW  - local
N1  - Previous ed.: 1998; Includes bibliographical references and index; Specialized
N2  - This fourth edition builds on the strengths of the previous editions and provides state-of-the-art knowledge about intergroup communication. It brings a strong skills-oriented approach to improving communication effectiveness between people from different groups (cultures, ethnic groups, social classes)
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/bridging-differences-4e
ER  -