Schaan, Jean-Louis.

Cases in alliance management building successful alliances / [electronic resource] : Jean-Louis Schaan, Miche�al J. Kelly. - Thousand Oaks, Calif. ; London : SAGE, c2007. - 1 online resource (xiv, 318 p.) : ill., map. - The Ivey casebook series . - Ivey casebook series. .

Includes bibliographical references.

'Cases in Alliance Management' offers best practices in alliance management. Students are provided with research findings and best practices about alliance management so that they have both an understanding of alliance management challenges and practical ideas as to how managers approach them.

Specialized.

9781452204284 (ebook) : No price


Strategic alliances (Business)


Electronic books.

HD69.S8 / S315 2007

658.044