Communicating environmental risk in multiethnic communities [electronic resource] /
Michael K. Lindell, Ronald W. Perry.
- Thousand Oaks, Calif. ; London : SAGE, c2004.
- 1 online resource (x, 262 p.) : ill.
- Communicating effectively in multicultural contexts ; 7 .
- Communicating effectively in multicultural contexts ; 7. .
Includes bibliographical references and index.
The authors explore the nature of natural hazards (earthquakes, floods, etc.) and technological dangers (hazardous waste, nuclear power plants, etc.), develop a model for understanding people's reaction to risk messages (Do they evacuate when the weather dictates as much? Do they protest the impending construction of a nuclear power plant?), and demonstrate how effective strategies for disseminating risk messages can be devised.