Consumer behavior I research and influences / [electronic resource] :
edited by Margaret K. Hogg.
- London : SAGE, 2005.
- 1 online resource (3 v. (various pagings)).
- SAGE library in business and management .
- SAGE library in business and management. .
Includes bibliographical references.
v. 1. Consumer behavior as a field of study -- v. 2. Consumer decision-making -- v. 3. Consumer socialization: childhood, children and families.
Containing classic and contemporary writings, including the most widely cited and influential papers that examine consumer behaviour as a field of study, this volume looks at consumer decision-making, consumer socialization, and concentrates on studies of childhood, children and family consumer behaviour.