Consumer culture history, theory and politics / [electronic resource] :
Roberta Sassatelli.
- Los Angeles, Calif. ; London : SAGE, 2007.
- 1 online resource (vi, 237 p.)
Includes bibliographical references and index.
Showing the culture & institutional processes that have brought the notion of the 'consumer' to life, 'Consumer Culture' guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society & reveals the profound ambiguities & ambivalences inherent within.