01775cam a2200373 a 4500 EDZ0000116323 StDuBDS 20161031105111.0 m||||||||d|||||||| cr ||||||||||| 130111s2008 enka fo| 000|0|eng|d 9781446271308 (ebook) : No price StDuBDS eng StDuBDS pn Alfaisal Main Library P93 .C62 2008 401.4 23 Content analysis [electronic resource] / edited by Roberto Franzosi. London : SAGE, 2008. 1 online resource (4 v.) : ill. SAGE benchmarks in social research methods v. 1. What is content analysis? : defining the methodological playing field -- v. 2. Refining the playing field : methodological advances -- v. 3. Applications : a focus on mass media -- v. 4. From advertising to protest violence : extending the range of applications. 'Content Analysis' is a popular social science technique for the analysis of text data. While early examples trace back to the late 19th and early 20th century, the technique came of age during WWII through the efforts of Lasswell and others aimed at decoding enemy propaganda. Specialized. Description based on print version record. Includes bibliographical references. Content analysis (Communication) Electronic books. local Franzosi, Roberto. Sage eBooks Print version : 9781412933995 SAGE benchmarks in social research methods. http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/navigator/content-analysis lcc EBOOKS 479304 479304