Franzosi, Roberto. Sage eBooks text Electronic books. enk London SAGE 2008 monographic eng

electronic resource

1 online resource (4 v.) : ill. 'Content Analysis' is a popular social science technique for the analysis of text data. While early examples trace back to the late 19th and early 20th century, the technique came of age during WWII through the efforts of Lasswell and others aimed at decoding enemy propaganda. v. 1. What is content analysis? : defining the methodological playing field -- v. 2. Refining the playing field : methodological advances -- v. 3. Applications : a focus on mass media -- v. 4. From advertising to protest violence : extending the range of applications. Specialized. specialized edited by Roberto Franzosi. Includes bibliographical references. Content analysis (Communication) P93 .C62 2008 401.4 9781446271308 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/navigator/content-analysis http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/navigator/content-analysis StDuBDS 130111 20161031105111.0 EDZ0000116323 eng