01775cam a2200373 a 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040003000152049002600182050001900208082001400227245007500241260002700316300003700343490004700380505027300427520028200700521001700982588004700999504004101046650003701087655002901124700002301153710001601176776003501192830004801227856009101275942001601366999001901382EDZ0000116323StDuBDS20161031105111.0m||||||||d||||||||cr |||||||||||130111s2008    enka   fo|    000|0|eng|d  a9781446271308 (ebook) :cNo price  aStDuBDSbengcStDuBDSepn  aAlfaisal Main Library 0aP93b.C62 200804a401.422300aContent analysish[electronic resource] /cedited by Roberto Franzosi.  aLondon :bSAGE,c2008.  a1 online resource (4 v.) :bill.1 aSAGE benchmarks in social research methods0 av. 1. What is content analysis? : defining the methodological playing field -- v. 2. Refining the playing field : methodological advances -- v. 3. Applications : a focus on mass media -- v. 4. From advertising to protest violence : extending the range of applications.8 a'Content Analysis' is a popular social science technique for the analysis of text data. While early examples trace back to the late 19th and early 20th century, the technique came of age during WWII through the efforts of Lasswell and others aimed at decoding enemy propaganda.  aSpecialized.  aDescription based on print version record.  aIncludes bibliographical references. 0aContent analysis (Communication) 7aElectronic books.2local1 aFranzosi, Roberto.2 aSage eBooks08iPrint version :z9781412933995 0aSAGE benchmarks in social research methods.40uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/navigator/content-analysis  2lcccEBOOKS  c479304d479304