Corporate communications convention, complexity, and critique / [electronic resource] :
Lars Th�ger Christensen, Mette Morsing, George Cheney.
- Los Angeles, [Calif.] ; London : SAGE, 2008.
- 1 online resource (xii, 251 p.) : ill.
Includes bibliographical references and index.
The field of corporate communications describes the practices organizations use to communicate as coherent corporate 'bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines, this text challenges the idealized notion that organizations can and should communicate as unified wholes.
Specialized.
9781446214466 (ebook) : No price
Business communication. Corporate image. Corporate culture.