TY  - BOOK
AU  - Christensen,Lars Th�ger
AU  - Morsing,Mette
AU  - Cheney,George
ED  - Sage eBooks
TI  - Corporate communications: convention, complexity, and critique 
SN  - 9781446214466 (ebook) :
AV  - HF5718 .C463 2008
U1  - 658.45 23
PY  - 2008///
CY  - Los Angeles, [Calif.], London
PB  - SAGE
KW  - Business communication
KW  - Corporate image
KW  - Corporate culture
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - The field of corporate communications describes the practices organizations use to communicate as coherent corporate 'bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines, this text challenges the idealized notion that organizations can and should communicate as unified wholes
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/corporate-communications
ER  -